CONCEPT
QIK
YEAR
June 2024
INDUSTRY
Transportation
Mobile app
A Multi-Device experience for a Fast-Growing Neobank
Had a lot of fun working on this quick exploration. Qik provides amazing benefits and great user experience.
However, their product is only available as a mobile app.
Problem
Smartphones were created in the late 1990s, and they have grown on the global market since 2007
to become a very popular tech device, with an estimated 1.7 billion units sold worldwide in 2020 (Statista, 2018a,b).
But, how reliable are phones nowadays? Let´s find out.
2.58 years
Average life span of a smartphone based on studies.
Base on longevity of smartphones and low conversion rates,
we understand that phones are not as reliable as we thought.
What should we do?
A web application it´s currently the best solution.
While conducting research I did some contextual inquiry.
Here are some general observations:
...Devices are portals, rather than the product itself.
They should be no hindrance to the ultimate goal.
