CONCEPT
QIK
YEAR
June 2024
INDUSTRY
Fintech
Mobile Banking
A Multi-Device experience for a Fast-Growing Neobank
I really enjoyed this quick exploration. Qik offers remarkable benefits and a fantastic user experience,
although it's currently available only as a mobile app.
Problem Context
Smartphones first emerged in the late 1990s and have since reshaped our world. Since 2007,
their global popularity has exploded—1.7 billion units were sold in 2020 alone.
Yet, despite their widespread use, a closer look reveals a surprising truth:
Studies show that the average smartphone lasts only 2.58 years.
This short lifespan, combined with low conversion rates,
suggests that our trusty devices may not be as reliable as we once believed.
So, what’s the next step?
In today’s fast-paced tech landscape, a web application offers the most robust solution, providing a flexible alternative that meets our evolving needs.
...Devices are portals, rather than the product itself.
They should be no hindrance to the ultimate goal.
